Schells Brewery: A Journey Through Tradition And Innovation

01 May, 2025

Schells Brewery is a name that resonates with beer lovers, connoisseurs, and casual drinkers alike. Nestled in the heart of New Ulm, Minnesota, Schells Brewery holds the title of one of the oldest family-owned breweries in the United States. Founded in 1860 by German immigrant August Schell, this brewery has been crafting unique and quality beers for over 160 years, blending traditional methods with modern brewing techniques. The commitment to quality and community has made Schells a beloved brand throughout the Midwest and beyond.

With a rich history steeped in German brewing traditions, Schells Brewery has successfully navigated the challenges of time while remaining true to its roots. The brewery has evolved over the years, embracing new styles and flavors while maintaining the integrity of its original recipes. From lagers to ales, each brew tells a story of craftsmanship, passion, and community, making it a significant part of the local culture in New Ulm.

Today, Schells Brewery is a thriving establishment, known not only for its exceptional beers but also for its picturesque brewery tours and events that attract visitors from far and wide. As the brewery continues to innovate and expand its offerings, it remains dedicated to preserving its storied past, ensuring that every sip of Schells beer is a taste of history.

What Makes Schells Brewery Unique?

Schells Brewery stands out for several reasons, making it a must-visit destination for beer enthusiasts. Here are some key factors that contribute to its uniqueness:

Heritage and Tradition: With over a century and a half of brewing experience, Schells Brewery honors its German roots while adapting to modern tastes.
Family-Owned: Being one of the oldest family-run breweries in the U.S., the Schell family has remained at the helm, ensuring a personal touch in every aspect of the brewing process.
Variety of Beers: Schells offers a wide range of beer styles, from traditional lagers to innovative seasonal brews, catering to diverse palates.
Community Engagement: The brewery actively participates in local events and initiatives, fostering a strong connection with the New Ulm community.

How Did Schells Brewery Start?

The story of Schells Brewery begins in 1860 when August Schell, a German immigrant, established the brewery in New Ulm, Minnesota. Faced with the challenges of the time, including the Civil War and Prohibition, the brewery persevered and adapted. The Schell family played a crucial role in maintaining the brewery's legacy, with each generation contributing to its growth and success.

What are the Signature Beers of Schells Brewery?

Schells Brewery is renowned for its diverse range of beers. Some of the signature offerings include:

Schell's Original: A classic German-style lager that embodies the brewery's rich heritage.
Firebrick Amber: A smooth and malty amber lager with a hint of caramel.
Golden Pilsner: A refreshing and crisp pilsner perfect for any occasion.
Seasonal Brews: Schells regularly introduces seasonal beers that showcase innovative flavors and styles.

Where Can You Experience Schells Brewery?

Visitors to New Ulm can immerse themselves in the Schells Brewery experience through guided tours and tastings. The brewery offers a charming setting with scenic views and a rich history that guests can explore. Here are some highlights of what to expect:

Guided Tours: Learn about the brewing process, the history of the brewery, and the family's legacy.
Tasting Room: Sample a variety of beers in the cozy tasting room, where guests can enjoy flights and pints.
Special Events: Schells hosts various events throughout the year, including beer releases, festivals, and community gatherings.

What Role Does Tradition Play at Schells Brewery?

Tradition is at the core of Schells Brewery's identity. The brewing methods and recipes have been passed down through generations, ensuring that each beer reflects the craftsmanship and dedication of the Schell family. This commitment to tradition is evident in their flagship beers, which honor the original recipes while allowing for periodic experimentation with new brewing techniques.

How Has Schells Brewery Evolved Over Time?

While Schells Brewery is deeply rooted in tradition, it has also embraced innovation in the brewing process. The introduction of new styles, flavors, and seasonal offerings demonstrates the brewery's ability to adapt to changing consumer preferences. This evolution allows Schells to remain relevant in a competitive market while still celebrating its storied past.

What is the Future of Schells Brewery?

The future of Schells Brewery looks bright as it continues to expand its offerings and engage with the community. With a commitment to quality and innovation, the brewery is poised to attract new generations of beer enthusiasts while retaining its loyal customer base. As they explore new brewing techniques and flavors, Schells Brewery will undoubtedly remain a staple in the craft beer industry.

In conclusion, Schells Brewery is more than just a brewery; it's a testament to the enduring spirit of family, tradition, and innovation. With its rich history, diverse range of beers, and commitment to community engagement, Schells Brewery is a beloved institution that continues to thrive, inviting everyone to raise a glass and celebrate the art of brewing.

Schell's Brewery Staff Through the Years

Details

Details

About Schell's Schell's Beer New Ulm, Beer Brewing, Brewing Company

Details

Detail Author:

Name : Ronny Dooley
Username : bernhard.naomie
Email : savannah25@stokes.com
Birthdate : 1977-07-01
Address : 836 Kendrick River Apt. 301 Karlitown, MT 41912-8158
Phone : 1-512-425-4164
Company : Gottlieb-Quigley
Job : Job Printer
Bio : Aut omnis illo laudantium aut voluptas sed. Rerum aut eaque et enim. Quia reprehenderit adipisci rerum et. Omnis quas qui architecto.

Socials

instagram:

url : https://instagram.com/alvinaortiz
username : alvinaortiz
bio : Numquam rerum dolorem aut reprehenderit. Tempora accusamus enim veniam minima adipisci quos.
followers : 894
following : 1120

linkedin:

url : https://linkedin.com/in/alvina_ortiz
username : alvina_ortiz
bio : Eum amet sit et accusantium eveniet dolore.
followers : 2608
following : 1608

tiktok:

url : https://tiktok.com/@alvinaortiz
username : alvinaortiz
bio : Id consequatur iste occaecati est ut quis.
followers : 5662
following : 2220

twitter:

url : https://twitter.com/alvina6877
username : alvina6877
bio : Itaque quis voluptatem exercitationem ipsam. Nemo eius maxime suscipit nesciunt quo nam dolorem. Earum aspernatur aut veritatis aspernatur perspiciatis.
followers : 6311
following : 1672